Prepared for Scott Quinlan

We researched Solace Financial. The build below follows the evidence:

Established authority
The official home page says Solace started in 2013
Your edge
Principal advisers own the practice and remain accountable for advice. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Solace Financial First finished Solace Financial image ad Second finished Solace Financial image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 5 image ads
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Solace Financial
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Solace brings investments, super, tax, insurance, estate planning and retirement income into one coordinated private… See more
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SOLACEFINANCIAL.COM.AU
Is your whole financial picture in view?
Whole-picture private wealth planning.
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Solace Financial
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See how investments, super and retirement income can be considered together before you choose the next step.
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What will your assets need to support?
Private wealth and retirement planning.
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Solace Financial
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Solace considers investments and super alongside tax, insurance and estate decisions where they're relevant.
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Solace offers a free initial consultation. If further advice is suitable, the scope and applicable fees are explained… See more
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Solace Financial
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Solace considers business interests as one part of the wider private wealth and retirement picture.
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Does the business fit your retirement plan?
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: One connected wealth plan

How many parts of your financial life are being planned in different places?

Solace brings investments, super, tax, insurance, estate planning and retirement income into one private wealth plan. The initial consultation is free, so you can explain the moving parts and find out whether further advice may help. Tap the link and see what belongs in the conversation.

Meta ad copy

HeadlineSee the whole financial picture

Angle 2: Retirement income and the wider wealth plan

Will your investments and super support the retirement you have in mind?

The answer can depend on the income you'll need, when work changes and how assets held outside super fit the plan. Solace considers retirement income alongside your wider private wealth, so the next decision has a clearer purpose. Open the link and explore the first conversation.

Meta ad copy

HeadlineGive retirement planning a clear direction

Angle 3: Family wealth, protection and estate decisions

Your investment plan can affect more than the accounts you hold today.

Insurance, tax structures and estate planning can change how family wealth is protected and passed on. Solace considers those questions with investments, super and retirement planning, giving your family one coordinated view. Follow the link and see how the wider planning conversation works.

Meta ad copy

HeadlinePut family wealth in one plan

Angle 4: Fee clarity before ongoing advice

You should know what financial advice will cover before you agree to the work.

Solace's initial consultation is free and carries no obligation. If further advice is suitable, the scope and applicable advice and ongoing-service fees are explained before you commit. Click through and see how the first conversation works.

Meta ad copy

HeadlineUnderstand the scope before you decide

Angle 5: Business interests in the wider wealth plan

If you own a business, how does it fit with your personal retirement plan?

Retained profits, company property or a future transition can affect the income and assets you rely on outside the business. Solace considers that business interest as one part of your wider private wealth plan. Hit the link and see what belongs in the conversation.

Meta ad copy

HeadlineConnect the business to the wider plan

Long-Form Explainer Video Script 1 complete script

Offer: Free initial consultation for individuals and families who want a clearer view across private wealth and retirement planning.


When investments, super, tax, insurance and retirement income are handled in separate conversations, it can be difficult to see how one decision affects the rest of your financial life.

Solace Financial helps individuals and families bring those decisions into one coordinated wealth plan. Services can include investments, superannuation, tax structuring, insurance, estate planning and retirement income, with trusts, companies, property or business interests considered where they're relevant.

The first step is a free initial consultation. You can explain your situation, the decisions you're weighing up and what you want your wealth to support. That gives you and the adviser a practical way to decide whether further advice makes sense.

Complete the form below this video and answer each question as clearly as you can. Depending on your situation, you'll be able to arrange that first conversation with Solace.

Most people don't need another isolated account review. They need to understand whether their investments can support the income they want, how super fits with assets held elsewhere, and whether tax, insurance or estate decisions are working with the same plan.

Some families have several investment or super accounts. Others have trusts, companies, significant property holdings or a business interest. Solace considers those moving parts together, so the next decision can be made with the wider picture in view.

The firm's published fit signal reflects both wealth and complexity. Solace says its service may suit people with $500,000 or more across super and private accounts, or people whose financial affairs involve structures such as trusts, companies or significant real estate. That dollar figure isn't a hard minimum. A first consultation is there to understand the situation and whether the service is appropriate.

Retirement planning is part of that wider view. It can mean working through the income your assets may need to produce, how investments and super should support that income, and which protection or estate decisions need attention before work changes.

Solace is run by principal advisers who own the practice and remain accountable for the advice. The firm started in 2013, and its team includes five financial planners with over 80 years of combined experience. Solace Financial Services Pty Ltd holds Australian Financial Services Licence 509493.

Fees are clear as well. An initial consultation is free and carries no obligation. If further advice is suitable, Solace explains the scope and quotes the applicable advice and ongoing-service fees before you commit.

Fill in the form below this video and answer each question as clearly as you can. Depending on what you tell us, you'll be able to arrange a free initial consultation and find out whether Solace is the right fit for the financial decisions in front of you.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for arranging a conversation with Solace Financial.

Most people arrive with one question they want to make sense of. It may be whether their investments and super can support the retirement they have in mind, or how a trust, company or property fits with the rest of the family's finances.

That's where the initial consultation starts. You can explain where things are and what you want your wealth to support, then one of our advisers can help you understand which questions deserve attention and whether further advice may be useful.

Solace works across private wealth management and retirement planning. That can include investments, super, tax structuring, insurance and estate planning, with other structures considered where they're relevant.

The consultation is free and carries no obligation. If further advice is suitable, Solace explains the scope and quotes the applicable advice and ongoing-service fees before you commit.

Have a look at the short clips below. They'll help you think about retirement income, the wider wealth picture and the information worth bringing to the first conversation.

Video 2: What belongs in a whole-picture wealth plan?

Investments and super are usually the most visible parts of a wealth plan, although they aren't the only decisions that can affect your financial future.

Tax structures, insurance and estate planning may change what you hold, how it's protected and what can be passed on. Trusts, companies or significant property can add another layer when they're part of the picture.

The useful place to begin is the decision you want to make. Once that's clear, an adviser can consider which parts of your financial life belong in the same conversation.

The initial consultation gives you a practical place to explain the situation and work out whether Solace's private wealth service fits.

Video 3: How does retirement income fit with investments and super?

Retirement planning becomes more useful when it starts with the life and income your assets may need to support.

You might be thinking about when work will change, how regular expenses may look later and which assets need to remain accessible. Those answers give the investment and super decisions a clearer purpose.

You don't need a perfect forecast for the first conversation. Bring the assumptions you're using now, and the adviser can help identify what needs closer attention.

The point is to consider retirement income beside the assets, structures and family decisions that may affect it.

Video 4: How are fees handled?

The initial consultation is free and carries no obligation.

If further advice is suitable, Solace explains the scope of the work and quotes the applicable advice and ongoing-service fees before you commit. That gives you the chance to ask what's included and decide whether the work fits your situation.

Please bring the fee question into the meeting. It belongs in a sound decision, especially when the advice may cover several parts of your financial life.

Video 5: What should you bring to the first conversation?

Bring the question you most want answered and any documents that help explain where things are.

Recent super or investment statements are useful. If a trust, company, property or business interest affects the question, bring the information you already have about that as well.

You don't need every figure organised. A clear sentence about the decision in front of you gives the adviser a useful place to start.

The consultation is there to understand the situation, identify the important questions and decide whether Solace is the right place to take them further.

Pre-Appointment Email Sequence 8 emails
Email 1: Start with the question

Start with the question you need answered
Preview: A useful first conversation begins with the decision in front of you.
Send: Immediately after booking

Hi there,

Thanks for arranging an initial consultation with Solace.

Before the conversation, write down the one financial question you most want answered. It might be how your investments and super fit together, what income your assets need to support in retirement, or how a trust, company or property changes the wider plan.

You don't need to prepare a perfect brief. Bring the situation as it is, and the adviser can help work out which questions deserve attention and whether further advice is useful.

See you soon,
Solace Financial

Email 2: Put the whole picture on one page

What belongs in the same plan?
Preview: Separate accounts can still affect the same financial future.
Send: Day 1, morning

Hi there,

Investments, super, tax, insurance and estate decisions can be handled by different people and reviewed at different times.

The trouble is that they still affect the same financial future. A change to retirement income can alter the investment plan. A trust or company can change the tax and estate questions. Insurance can affect what a family needs to keep available.

Bring the connections into the consultation. They give the adviser a more useful place to start.

Solace Financial

Email 3: Retirement income gives the plan direction

What will your assets need to support?
Preview: Start with the life and income the plan needs to fund.
Send: Day 1, afternoon

Hi there,

Retirement planning becomes clearer when it starts with the life you want your assets to support.

Think about when work may change, the income you expect to need and which expenses may be different by then. You can also note which assets need to stay accessible and which can be planned for the longer term.

A rough answer is enough for the first consultation. It gives the conversation a practical direction, and the details can be worked through from there.

Solace Financial

Email 4: Complexity can be as important as balance

Complexity can be as important as the balance
Preview: Trusts, companies and property can change the planning work.
Send: Day 2, morning

Hi there,

Solace's published fit signal includes people with $500,000 or more across super and private accounts, or people whose affairs involve structures such as trusts, companies or significant property.

That isn't a hard minimum. It reflects the fact that advice can become more useful when the balance is substantial, the structure is complex or both apply.

Bring the structures and accounts relevant to your plan into the conversation. The adviser can then consider whether Solace's private wealth service fits the situation.

Solace Financial

Email 5: Fees should be clear early

How Solace handles the fee conversation
Preview: The scope and applicable fees are explained before you commit.
Send: Day 2, afternoon

Hi there,

The initial consultation is free and carries no obligation.

If further advice is suitable, Solace explains what the work would cover and quotes the applicable advice and ongoing-service fees before you commit. You can ask what's included, consider the scope and decide whether to continue.

Please raise the fee question directly in the conversation. It belongs in a sound decision.

Solace Financial

Email 6: What the first consultation is for

What happens in the first conversation
Preview: Bring the situation, then work out the right next step.
Send: Day 3, morning

Hi there,

The first consultation is a conversation about your financial situation and the decisions in front of you.

You can explain what you hold, how it's structured and what you want the plan to support. The adviser may ask about investments, super, retirement timing, family considerations and any trusts, companies or property that affect the picture.

From there, you can decide whether further advice makes sense and what information would be needed next.

Solace Financial

Email 7: Why a coordinated view helps

One decision can affect several others
Preview: Wealth and retirement decisions rarely move on their own.
Send: Day 3, afternoon

Hi there,

A retirement-income decision can affect super and investments. An estate decision can change how insurance or structures need to be considered.

Solace brings those questions into one coordinated private wealth plan. The practice has five financial planners and over 80 years of combined experience across the team.

You don't need to know which technical question comes first. Start with the decision you want to make, and the adviser can help put the work in a sensible order.

Solace Financial

Email 8: Bring one clear question

Bring one question to the consultation
Preview: A short note beforehand can make the conversation more useful.
Send: The day before the consultation

Hi there,

Before the consultation, write down one sentence that describes what you want to understand.

For example: I want to know whether our investments and super can support the retirement income we have in mind. Or: I need to understand how our trust and property fit with the rest of the plan.

Bring any relevant statements or documents you already have. A rough picture is enough for the first conversation.

The aim is to understand the question, identify the information needed and decide whether Solace is the right place to take it further.

See you soon,
Solace Financial

Broadcast Emails 6 emails
Email 1: One plan for the whole picture

What belongs in one wealth plan?
Preview: Investments and super are only part of the financial picture.

Hi there,

Your investments, super, tax, insurance and estate decisions may be reviewed in different places.

They still affect the same future. A retirement-income decision can alter the investment plan, while a trust or property can change the tax and estate questions around it.

The useful first step is to put the connections on one page. Then you can see which decision needs attention and what information belongs beside it.

Solace Financial

Email 2: Start retirement planning with income

What will your assets need to support?
Preview: Retirement planning needs a clear view of future income.

Hi there,

Retirement planning starts with the life you want your assets to fund.

That means thinking about when work may change, the income you'll need and which assets should remain accessible. From there, investment and super decisions have a practical job to do.

A perfect forecast isn't required. A sound plan can begin with your current position and the decisions you can see coming.

Solace Financial

Email 3: Fee clarity before advice begins

Know the scope before you commit
Preview: Solace explains the work and applicable fees before it begins.

Hi there,

The first consultation with Solace is free and carries no obligation.

If further advice is suitable, Solace explains the scope and quotes the applicable advice and ongoing-service fees before you commit. You can ask what's included and decide whether the work suits your situation.

Clear scope makes the next decision easier to evaluate.

Solace Financial

Email 4: Complexity isn't only a number

Complexity isn't only a number
Preview: Structures can be as important as the account balance.

Hi there,

Solace says its private wealth service may suit people with $500,000 or more across super and private accounts, or those whose affairs involve structures such as trusts, companies or significant property.

The dollar figure isn't a hard minimum. A substantial balance, complex structures or both can create planning questions that an isolated investment review won't answer.

If that sounds familiar, a free initial consultation can help establish whether the service fits your situation.

Solace Financial

Email 5: When the business is part of the picture

When business and personal wealth connect
Preview: Business interests can change the wider retirement plan.

Hi there,

For a business owner, retained profits, company property or a future transition can affect personal wealth and retirement planning.

Those decisions are easier to assess when the business interest sits beside super, investments, family wealth and the income the household may need later.

You don't need to be preparing a sale before asking how the pieces connect. The business is one part of the wider financial picture.

Solace Financial

Email 6: Start with the decision

Start with the question in front of you
Preview: You don't need a finished plan to begin a useful conversation.

Hi there,

A first planning conversation doesn't require a perfect spreadsheet.

Bring the financial decision you're trying to make and the accounts or structures that affect it. That may be retirement income, family wealth, an estate question or a clearer view of how several moving parts connect.

The right next step is easier to see once the real question is on the table.

Solace Financial

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.