Prepared for Joel Carty

We researched Solace Financial. Here's what we found, and what we built to help you grow:

Established authority
The practice's clinical experience gives new patients a reason to trust it before they book.
Your edge
Principal advisers own the practice and remain accountable for advice. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Solace Financial First finished Solace Financial image ad Second finished Solace Financial image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 5 image ads
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Solace Financial
Sponsored
Solace helps business owners connect business, wealth and retirement decisions in one planning conversation.
The connected plan ad creative
SOLACEFINANCIAL.COM.AU
Does your business plan include you?
Business-owner financial planning.
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Solace Financial
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See how business, personal wealth and retirement decisions can be considered together before you choose a next step.
Plan the exit early ad creative
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When should you plan the exit?
Start with a free initial consultation.
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Solace Financial
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Keep the business plan and personal plan in the same conversation, so the next chapter is easier to see.
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Your business is part of it.
Connected wealth and retirement planning.
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Solace Financial
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Solace explains the advice scope and fees before any work begins, then you decide whether to continue.
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Know the scope before you commit.
A clear first conversation.
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Solace Financial
Sponsored
Business, tax, super and retirement decisions can pull in different directions. Start with a conversation that connects… See more
The next chapter check ad creative
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Ready for the next chapter?
Business-owner planning for a connected next chapter.
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Business and personal wealth belong in one view

You can run a strong business and still have no single plan for what it means to your personal future.

Income from the business, retained profits, property and retirement decisions can all pull on each other. Solace starts by putting those questions on one table. You can ask what belongs in the plan, what needs attention now and what can wait. Tap the link and see how a business-owner planning conversation works.

Meta ad copy

HeadlinePut the business and future together

Angle 2: Exit planning before a sale date

When should a business owner start planning an exit?

Before the sale feels urgent. A future exit can affect your income, family, assets and retirement. You don't need a buyer or a fixed date to start mapping the questions. Solace helps you see what the next chapter may require while there's still room to choose the path. Open the link and explore the first step.

Meta ad copy

HeadlineStart the exit plan early

Angle 3: Retirement planning alongside the business

Your business plan and your retirement plan are connected.

The business can fund your life today and shape your life after you step back. That makes income, super, investments, risk and timing part of the same decision. Solace helps owners put the next chapter beside the business plan, so the trade-offs are easier to see. Follow the link and see what belongs in that conversation.

Meta ad copy

HeadlineKeep both plans in view

Angle 4: Fee clarity before advice work

Advice gets easier to consider when you know what the work covers.

Solace explains the advice scope and quotes the upfront fee before any work starts. The initial consultation is free, so you can explain the business, ask your questions and decide whether a deeper plan makes sense. Click through and see how the first step works.

Meta ad copy

HeadlineSee the scope before you decide

Angle 5: A relevance check for connected planning

How connected are your business plan and your personal plan?

If the answer feels hard to see, that's a useful place to start. Business, tax, super and retirement decisions can point in different directions. Solace brings them into one conversation so you can see which question comes first. Hit the link and take a closer look at the planning approach.

Meta ad copy

HeadlineCheck the connection between the plans

Long-Form Explainer Video Script 1 complete script

Offer: Free initial consultation for business owners who need a clearer view across business wealth, retirement and the next chapter.


You can spend years building a business and still find that the personal plan around it feels unfinished.

The business has its own accounts, decisions and responsibilities. Your personal wealth has another set of questions. Retirement brings another set. When those conversations happen in different places, it gets hard to see how one decision affects the next.

That's where a business-owner planning conversation can help.

Solace Financial works with business owners and entrepreneurs on the connection between business wealth, personal wealth and retirement planning. This work can include super, investments, retirement income, insurance, tax coordination, estate planning and the decisions that sit around a future sale or succession plan.

The first step is a free initial consultation. You can explain where the business is, what you're trying to protect or build, and what you want the next chapter to look like. A first conversation gives both sides a chance to work out whether deeper advice makes sense.

A useful question is rarely a product choice. A better question is how the business decisions and personal decisions fit together from here.

That question can show up in a few different ways.

You might be drawing income from the business and wondering what that means for personal wealth. Retained profits, company property or director loans may need to sit alongside a longer-term plan. Succession may be on your mind, with the exit decision affecting your family, your assets and the income you expect afterwards.

You might also be several years from an exit and simply want to know which decisions deserve attention now.

Solace can help map those moving parts into one planning conversation. The aim is to give you a clearer view of the choices in front of you, the information that belongs in the plan and the questions that should be answered before a major decision is made.

There's a practical reason to begin with the wider picture. A business decision can change personal cash flow. A retirement goal can change how much risk or liquidity you want. A succession plan can change how assets are held and how a family conversation needs to happen. A plan that only looks at one piece can leave the next piece waiting around the corner.

Solace is run by principal advisers who own the practice. The firm started in 2013, and its team includes five financial planners with over 80 years of combined experience. Solace Financial Services Pty Ltd holds Australian Financial Services Licence 509493.

The firm also publishes a simple fee boundary. Your upfront fee is quoted before any work begins. There are no surprises hidden after the scope has been agreed. You can understand what the work covers and decide whether it suits you before continuing.

That clarity earns its place because advice should fit the question you're actually trying to answer. Some owners need help connecting their business and personal plans. Others need a retirement strategy. A considered path toward succession may be the priority for someone else. Another owner may need to see that a different structure or new piece of work can wait.

The first conversation is the place to sort that out.

If you're a business owner in Brisbane or elsewhere in Australia and the connection between your business, wealth and future feels harder to see, click through and look at how Solace approaches the first step.

You can request a free initial consultation, explain what you're working through and decide whether the conversation is useful. Start with the question that has been sitting in the background. The rest can be mapped from there.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for requesting a conversation with Solace Financial.

Business owners usually arrive with one question that has been sitting in the background for a while. It may be how the business fits into retirement, what a future sale could mean for personal wealth, or how several decisions should be handled together.

That's where the first consultation starts. You explain where things are, what you're trying to protect or build and what you want the next chapter to look like. One of our advisers can then help you understand which questions deserve attention and whether deeper advice is useful.

Solace's team works across business-owner wealth, retirement, super, investments, risk, tax coordination and estate planning. The practice is run by principal advisers who own Solace, so the first conversation stays close to the decision you're trying to make.

You can also ask about fees. Solace explains the scope and quotes the upfront fee before advice work begins. The initial consultation is free and carries no obligation.

Have a look at the short clips below. They cover the business and retirement connection, planning for an exit, the fee conversation and what to bring into the first meeting. Watch the ones that match the question on your mind, then bring that question with you.

Video 2: How does the business fit into retirement?

For an owner, the business can be a source of income, wealth, responsibility and future choice all at once.

That means a retirement plan often needs to include more than personal super and investments. It may need to consider retained profits, company property, director loans, the timing of a future sale and the income you want after your role changes.

The useful place to begin is the life you want the business to support. When would you like to reduce your role? What needs to keep producing income? Which decisions need to happen while you're still running the business?

Once those questions are clear, the adviser can help map the financial pieces around them. The first consultation is a chance to put the situation on the table and work out the right next step.

Video 3: When should an owner plan the exit?

An exit plan becomes more useful when it starts before the sale feels urgent.

There can be questions about ownership, timing, company assets, family expectations, personal wealth and income after the business changes hands. The answers can affect each other, so it helps to see the connections early.

A buyer or fixed date isn't required before starting the conversation. You can begin with the direction you're considering and the role you want to have in the next chapter.

Solace can help identify which information is missing, which decisions need a longer lead time and whether a deeper plan makes sense. You keep control of the decision. The first consultation gives you a clearer place to begin.

Video 4: How are fees handled?

Advice fees should be clear before advice work begins.

Solace explains the scope of the work and quotes the upfront fee before anything starts. That gives you the chance to ask what's included and decide whether the work fits the question you're trying to solve.

The initial consultation is free and carries no obligation. It's a working conversation about your situation and the possible next step.

If deeper advice is useful, you can see the scope and fee before deciding to continue. If a narrower conversation is enough, that can be clear too.

Bring the fee question into the meeting. It belongs there.

Video 5: What to bring to the first conversation

Bring the question you most want answered and any documents that help explain where things are.

That may include recent super or investment statements, a rough view of business income, information about company property or a note about the future sale or succession question you're considering.

You don't need to have every figure organised. A clear sentence about the decision in front of you is a useful start.

For example, you may want to understand how the business fits into retirement, how personal wealth could change after an exit or which parts of the plan need attention first.

The first conversation is there to understand the situation, identify the important questions and work out whether Solace is the right place to take it further.

Pre-Appointment Email Sequence 8 emails
Email 1: Start with the question

Start with the question you need answered
Preview: A useful first conversation begins with the decision in front of you.
Send: Immediately after booking

Hi there,

Thanks for taking the first step with Solace.

Before the consultation, write down the one question that has been sitting in the background. It might be how the business fits into your retirement plan, what a future exit could mean for your personal wealth, or how several decisions should be handled together.

You don't need to prepare a perfect brief. Bring the situation as it is. The first consultation is a chance to understand what you're trying to solve and whether deeper advice is useful.

See you soon,
Solace Financial

Email 2: Business wealth is personal wealth too

The business plan affects your personal plan
Preview: A business decision can change the shape of the next chapter.
Send: Day 1, morning

Hi there,

For an owner, business wealth and personal wealth rarely stay in separate boxes.

Income from the business, retained profits, company property, director loans and a future sale can all affect the plan you're building outside the business.

That's why the first useful question is often wider than a super choice. Ask how the business decisions and personal decisions fit together from here.

Bring that connection into the conversation. It gives the adviser a better place to start.

Solace Financial

Email 3: What an exit plan needs to cover

An exit plan starts before the sale
Preview: Succession and retirement decisions become easier to see earlier.
Send: Day 1, afternoon

Hi there,

An exit plan has a financial side and a personal side.

An exit plan can include the future value of the business, the way ownership may change, what happens to business assets and how the decision affects your income afterwards. Family, tax, estate and timing questions can sit around the same decision.

You don't need to have every answer before the first consultation. The useful work is identifying which questions deserve attention now and which can wait.

If a future sale or succession is in the background, bring it up early.

Solace Financial

Email 4: Start with retirement income

What does the business need to support?
Preview: The next chapter gives the planning conversation a practical direction.
Send: Day 2, morning

Hi there,

Retirement planning becomes clearer when it starts with the life you want to fund.

When would you like to reduce your role? What income would make the next chapter workable? Which business and personal assets need to support that plan? What needs to stay liquid, and what can be planned for the longer term?

Those questions give context to super, investments, insurance and the structure around your business.

Bring a rough answer. It can change. The point is to put a direction on the table so the advice can connect to something real.

Solace Financial

Email 5: Fees should be clear early

How Solace handles the fee conversation
Preview: You see the upfront fee before advice work begins.
Send: Day 2, afternoon

Hi there,

Solace quotes the upfront fee before any advice work begins.

That gives you a chance to understand the scope, ask questions and decide whether the work suits the problem you're trying to solve.

The first consultation is free and carries no obligation. If a deeper piece of advice makes sense, the fee is explained before the work starts.

You can raise the fee question directly in the conversation. Clear scope makes for a better decision on both sides.

Solace Financial

Email 6: What the first consultation is for

What happens in the first conversation
Preview: Bring the situation, then work out the right next step.
Send: Day 3, morning

Hi there,

The first consultation is a working conversation.

You can explain the business, the personal plan around it and the decision you're trying to make. The adviser can ask questions about timing, assets, income, family considerations and what you want the next chapter to look like.

From there, you can work out whether the right next step is deeper advice, a narrower piece of work or more time to gather information.

Bring the parts that feel connected. That's where the useful context usually sits.

Solace Financial

Email 7: Why the team model helps

One planning question can have several parts
Preview: Business, retirement, tax and risk decisions often touch each other.
Send: Day 3, afternoon

Hi there,

Business-owner planning often crosses several areas at once.

A retirement decision can touch super and investments. A succession decision can touch family, tax and estate planning. A risk decision can change how much of your personal wealth is tied to the business.

Solace brings principal advisers and specialist support into that wider view. The practice has five financial planners and over 80 years of combined experience across the team.

You don't need to know which specialist question comes first. Start with the decision. The right sequence can be worked out from there.

Solace Financial

Email 8: Bring one clear question

Bring one question to the consultation
Preview: A short note beforehand can make the conversation more useful.
Send: The day before the consultation

Hi there,

Before the consultation, write down one sentence that describes what you want to understand.

For example: I want to know how the business fits into our retirement plan. Or: I need to understand what a future sale would mean for our personal wealth.

Bring any relevant statements or documents you already have. A rough picture is enough for the first conversation.

The aim is to leave with a clearer view of the question, the information needed and whether Solace is the right place to take it further.

See you soon,
Solace Financial

Broadcast Emails 6 emails
Email 1: The business is part of the retirement plan

The business is part of the retirement plan
Preview: The personal plan needs to know what the business is doing.

Hi there,

For many owners, the business is the largest source of future wealth and the biggest source of uncertainty.

That makes it hard to plan retirement by looking at personal assets alone. Business income, retained profits, company property and a possible future sale all belong in the same conversation.

The first step is to put the connections on the table. Once the connections are visible, the decisions become easier to sequence.

Solace Financial

Email 2: The question before an exit

What needs to be clear before an exit?
Preview: A future sale can affect more than the business itself.

Hi there,

An exit plan is also a personal wealth plan.

It can involve timing, ownership, income after the sale, family expectations, estate planning and the assets that need to remain available. Each piece can change the next.

You don't need to be ready to sell before asking what should be considered. Earlier questions usually give you more room to choose the path.

If the next chapter is on your mind, start there.

Solace Financial

Email 3: Fee clarity before advice begins

The fee should be clear before the work
Preview: Solace explains the scope and upfront fee before advice work starts.

Hi there,

Financial advice works better when the scope is clear before the work begins.

Solace explains the advice scope and quotes the upfront fee before any work starts. You can ask what's included, decide whether it fits and continue only when the decision makes sense.

The first initial consultation is free and carries no obligation. It's there to understand the question and the possible next step.

Solace Financial

Email 4: The next chapter needs a plan

What will the next chapter need from you?
Preview: Retirement planning starts with the life you want the business to support.

Hi there,

Retirement starts with the life you want to fund. That includes the income you want, the role you still want in the business, the assets that need to support the plan and the decisions that need to happen before work changes.

When that picture is clear, super, investments, insurance and succession questions have somewhere to fit.

Start with the life you're building. Then work backwards to the decisions.

Solace Financial

Email 5: A joined-up view for owners

One decision can touch several parts of life
Preview: Business, wealth, retirement and risk rarely move independently.

Hi there,

An owner can make a business decision that changes personal cash flow. A retirement decision can change how the business needs to be managed. A family decision can change the timing of an exit.

That's why Solace looks across the connected planning questions rather than treating each one as a separate file.

The practice is run by principal advisers who own the business. It has five financial planners and over 80 years of combined experience across the team.

Solace Financial

Email 6: Start with the question

Start with the question in front of you
Preview: You don't need a finished plan to begin a useful conversation.

Hi there,

The first planning conversation doesn't require a perfect spreadsheet.

Bring the business situation, the personal goal and the decision you're trying to make. That may be retirement income, a future sale, family wealth or simply a clearer view of how the pieces connect.

The right next step becomes easier to see when the real question is named.

Solace Financial

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.